Top 10 Types of Press Coverage That WTF Publicity Can Help You Get
Whoa That’s Fresh PR is built on the mentality that we can always shoot for the moon to do the best possible work for our clients. With a good story and quality content to work with, we’ll hone in on creative angles and unique ideas for features so we can be an indispensable part of your team.
Although we don’t like to put constraints or limits on the kind of coverage we will pitch for, there are some very common types of features that we help our clients secure. Below are the “bread and butter” of our campaigns to give you an idea of what you can expect while working with us! These are just a few of the features that we frequently garner for artists with a variety of online and print publications.
Blog Posts and News Shares
This is one of the most common types of coverage for new releases. By sending specific news tips curated to our close network of contacts and distributing a press release, we can build news buzz for any kind of announcement, release, and event.
Podcasts
Podcasts have never been more popular and beloved than they are now. For that reason, there is literally a podcast for every interest and niche. We have partnered with podcasts for PR campaigns and developed great friendships with hundreds of hosts, which helps us carefully curate podcast appearances for each individual artist’s interests and talking points!
Song and Album Reviews
One of the most organic forms of promotion for music comes from reviews. Trusted music critics have highly respected opinions, which means that their recommendations carry extra power to boost your release! Artists find it incredibly rewarding to receive honest feedback on their music too. We can help arrange print and online reviews with magazines, blogs, and beyond.
Interviews
Interviews can take on many forms whether it’s via email, phone, zoom, or on-camera. All of them are impactful ways to tell your story first-hand and help your audience develop a deeper connection with your work. Before an interview, we work hard to inform the hosts about who you are so the conversation goes beyond the surface-level questions.
Features
This is a broad term for long-form pieces that highlight something special about you. This could come in the form of an op-ed, guest blog, listicle (aka Buzzfeed style posts), opinion pieces, magazine spreads, artist-curated playlists, and album commentaries (to name a few). Similar to interviews, they are a way to reach a wider audience through common interests and unique stories.
Editorial Spotify playlists
Yes, we can help with certain types of playlisting! These days, many music publications like Loudwire, Earmilk, and more are using playlists as an additional tool to highlight new music and we can pitch you for inclusion in them.
Social media shoutouts
Alongside traditional press coverage, we all know the power of a good tweet. We always request social media shares from publications we work with to help boost your coverage. Mutual social media promotion helps us build happy relationships with outlets that are beneficial for everyone. Plus, we LOVE to spotlight our client’s successes on the WTF PR profiles too.
Brand collaborations
Want to hear your music playing in Five Guys? How about some free Topo Chico? Or maybe you’d rather appear at a horror culture convention? We’ve done all of this and MORE for our clients. That is where our out-of-the-box approach to PR truly shines.
Show Reviews
If you’re going on tour or playing local shows, we can invite writers and journalists to stop by and write about their experiences. This type of coverage brilliantly spotlights the close connection that is built during the live concert experiences and can help draw more fans to future shows.
Show Photography
Time for your close-up! Alongside journalists, we love inviting photographers to capture live shows. Most of the time, these photos are used for publications and can be great additional content for the artists too.
Now that we have your brain filled with ideas and possibilities for your next project, don’t be shy! Email us and let’s talk more about how we can help you grow your upcoming project. You can get in touch with us here and we’ll reply as soon as we can!
