Whoa, That’s Fresh LLC (WTF Publicity) is a full-service Marketing and PR agency based in the Pacific Northwest. WTF specializes in custom campaigns tailored to the needs of the client, with services ranging from traditional PR, to Artist Development and Album Campaigns.
WTF Publicity was founded on a passion for supporting independent artists and nonprofit organizations in their first steps of growth. We have worked with a wide array of clientele, from your average local coffee-shop singer to A-list celebrities. WTF Publicity has experience working across multiple industries including music and entertainment, nonprofits, sports, and more.
Contact us today to see how we can help!
Who is WTF Publicity?!
Steph Maksimow is the owner of Whoa, That's Fresh! Marketing & Publicity Agency, representing a diverse roster of bands and artists at all levels. Steph is an accomplished Marketing & PR professional with over 10 years of project management experience in building and promoting brands, and she also holds a Master's in Music Business Administration. In 2016, Maksimow became a published author with her scholarly work on Music Publicity of the Digital Age. Launching her career in music publicity and artist management with The Catalyst Publicity Group and Outerloop Group, and became an established panel speaker and mentor at various entertainment industry meetups such as Launch Music Conference and more. Throughout her career, Steph has held a diverse roster of clients and marketing projects across various industries including music & entertainment, non-profit causes, action sports, retail, and more. Maksimow eventually took a position managing the Brand Marketing department for Zumiez corporate, where she strategized and implemented physical and digital event experiences that took the customer experience above and beyond. She also had a part in organizing skate tours and live music events for the company, and served as the head of VIP for celebrities, athletes, and brand owners at events. In a post-pandemic world, Steph has returned to the music industry and established WTF Publicity to provide customized and creative marketing and publicity campaigns for a holistic, supportive, and adaptive client experience.
Click Here for Stephanie’s Portfolio
What our clients are saying.
“Working with WTF was nothing short of amazing. Definitely a great way to come out of a hiatus and have the right support. Y'all are the future in the industry.”
— Maya
“The energy, positivity and creativity Stephanie and her team bring to a campaign is impressive and exactly what you need to take your newest project to the next level.”
— Jordan Shroyer, Virginity / Smartpunk Records
"We had worked with Steph and her previous company on a few releases beforehand, and we were severely bummed when she decided to take a step away from the PR world. Fast forward a few years, and we're back together working on campaigns and roll-outs like not a single day had passed. Her imagination and creativity lend themselves to so many awesome outside-of-the-box ideas, and her down-to-earth-ness and genuine likable nature help her be a well-connected part of any team. She's not afraid to reach outside of her comfort level for her clients, and her attention to detail is, for lack of a better word, inspiring."
— Matt Burns, Smartpunk Records
“Steph and Tori fu*kin slay! They went above and beyond to help us plan our release, and the results far exceeded our expectations. 10/10 would recommend WTF.”